Intro
Thank you for taking the time to complete this survey. It shouldn’t take longer than <Insert time> to complete. Your input will help us design a better Broker CRM for you.
About you
First, we’d like to know a little bit about you.
How many users in your firm use the Broker CRM?
[number field]
How would you best describe your role when using the Broker CRM? [Select those that apply to you]
Power user - Adapting workspace for the business, working with system settings and using advanced features
Broker - Working with clients, creating cases, gathering fact finds, advising on products
Admin – Adding client data, running reports
I do other tasks in the system
Please describe [free text field]
Cases
We are looking at ways we can improve the Case area of the Broker CRM and would love to know how you currently use it.
Which best describes how you use cases? [Select one]
I use a case to manage my customer(s) and add products that are associated with them
I always create a new case when I create a new product
I don’t need cases, I would prefer to just create a product and assign applicant(s) to it
I don’t understand the term ‘case’ and I don’t know how I should use it
I use the cases differently
Please tell us how you use cases [free text field]
The Case summary page provides a snapshot of key case information (applicants and products). What is the value of Case Summary page for you?
[1-10 scale] 1- I never use it to 10 – its critical to my role
What do you use the Case Summary section for?
[free text field]
If there was one thing you could improve in the Case Summary section, what would it be?
[free text field]
Quote Section
The Quote(s) section contains illustrations from all the products on the case. Is this page useful for you? [Select one]
Yes, I use it all the time
Yes, but only sometimes
No, I only use Illustrations on a Product view
I wasn’t aware such a feature exists
Other [free text field]
If there was one thing you could improve in the Quote section, what would it be?
[free text field]
Timeline Section
The Timeline is a history of all the activity that has happened against the products and applicants within the case. Is this feature useful for you? [Select one]
Yes, I use it all the time
Yes, but only sometimes
No, I look at history/notes in the product view
No, I don’t find it useful
I wasn’t aware such a feature exists
Other [free text field]
If there was one thing you could improve in the Timeline section, what would it be?
[free text field]
Quick Actions
We are considering including a quick actions task bar to the CRM. What would be the top 3 actions you would like to see on the quick actions task bar while working in on a product? [choose 3]
Create case note
Create diary entry
Attach documents & files
Add simple tasks
Change product stage
Export to sourcing
Enter Fact Find
Contact customer (email, phone)
Other actions
Please describe [free text field]
CRM improvements
We are currently improving the case section and fact find. What area of the Broker CRM would you like to see improved next? [Choose one]
Reporting
Dashboard
Customer portal
System settings
Commission
Address book
Business intelligence
Integrations
Other?
Why? What would you like to see work better? (Follow up question)
[free text field]
End of survey
Thank you for taking the time to complete the survey.
We have a few questions on Open Banking. There are only 5 simple questions and shouldn’t take more than x minutes, but they will help us understand how important Open Banking is to you.
Open Banking
Thank you for taking the time to complete the survey.
Are you interested in Open Banking to digitally obtain information about an applicant’s income and expenditure?
Yes
No
(include optional Why question for each option)
What has been your barrier to adopting Open Banking within your firm?
Cost of service.
Lenders still requiring physical bank statements to be provided and not accepting info by Open Banking.
Easier to ask for bank statements than to ask applicant to sign up to Open Banking.
Lack of trust in Open Banking data.
Training burden with advisors and applicants on how to use Open Banking.
Other [free text field]
What benefit do you see Open Banking providing to your firm?
Better understanding of an applicant’s financial position.
Reducing admin in complimenting affordability assessment.
Prevents risk of false information being provided.
Protects my advising process.
Speed in assessing and processing applications.
Being able to discover new advising and product opportunities.
Other [free text field]
What are your biggest challenges when assessing affordability for a client?
The accuracy of their income and expenditures.
The time taken for applicants to provide statements to assess their affordability.
Applicants are guarded about the information they wish to provide to an advisor.
Different lenders having varying requirements.
Other [free text field]
Do you think Open Banking can help meet your Consumer Duty responsibilities?
Yes
No
(include optional Why question for each option)
Thank you
Thank you for taking the time to answer the survey. Your feedback goes a long way to help us understand how you use the CRM so we can improve it. We will look to share the results with you shortly.
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Survey Definition[MC] Scope - limit to case definition and flow or use the opportunity to expand into other areas of CRM? [MC] Legal - sign off ? [MC] Incentive - Why should users complete the survey?… Is contributing to the design of a better tool enough? Survey Pre-requisites[MC] Inform user of average completion time - [MC] Survey Introduction - Why, Outcome [MC] Legals - Disclaimer, NDA, etc [MC] Survey Completion - Thank you page & High Level Results Published? Survey Approach[MC] Branching lines of questioning based on user tasks within CRM Survey QuestionsCase / General
Applicants
Products
Product view
[MC - Is there anything else we need to validate?… for case? or others functionality if in scope? ] [MC - List most recent cases, products, applicants?] [MC - Do you ever take notice or read interstitial pages - ie when changing status?] [MC - Business Summary?] [MC - Dairy entry workflow?] [MC - How many Stages?] - Alan? Survey questions_v2Questions oriented on actions - Including Mike's feedback need to state we are focussing on Case UI and why Questions to consider
Case
Applicant
Product
Based on this one, we can create a default panel layout that would work for most / new brokers
End of surveyThank you for taking the time….. We have some questions on Open Banking, would you like to answer them, there are only 5 simple questions, they will help us understand how important OB is to you. Open BankingAre you interested in Open Banking to digitally obtain information about an applicant’s income and expenditure?
What has been your barrier to adopting Open Banking within your firm?
What benefit do you see Open Banking providing to your firm?
What are your biggest challenges when assessing affordability for a client?
Do you think Open Banking can help meet your Consumer Duty responsibilities?
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