User Research - CRM Survey
@Feedback
@Piotrek Rak (Unlicensed) @Michael.Craddock @Matt Oxley Let’s keep feedback in one place. Please comment below, if you have any feedback. Thanks!
Tested Survey https://web.finova.tech/finovatech-a7lfa/pages/egwqnzbee2brgbfvq50qw.html?PageId=423e0c124176ed1181ac6045bd0e74ab
Survey generic comments
Those CTA’s (next, previous page, complete) are hard to notice, making them bigger or using different colour would help with their visibility
Using the same style for each question (with the background), and increasing space between each question would help with legibility
Increase space between headings, copy, and answers, it’s very narrow currently
Does the text area (for open questions) need to take that much space? Can they expand as the user is typing?
Try to keep consistent margins and input field size
Does it need to have full-screen width? Perhaps it could be in the center, that would be easier to read and fill
Perhaps the open question “Other (describe) could appears only if “Other” option is selected?
Quick mockup for reference
< Mike >
Make ‘Improve Fact Find’ a heading… suggested reword… 'Help us improve fact find'
Question 2… box too large for a number
Question 4, 8, 10, 13… tick boxes should be radio buttons (Pick One)
Question 4 … repeated
Question 5… suggested reword… 'How useful is the Case Summary page to you'
Question 8… should ‘Other’ have an associated free text field?
All questions on single page and then second page for other survey
Question 12… what stops user clicking more than 3?
Question 10, 12, 13… ‘Other' should have radio button or tick box which makes free text file show
Generally… are all questions optional?
Why DOES ‘End of Survey’ have a question number of 14?
Should we have a finish button after 14? and then a continue button to answer further questions?Question 15…. lose the Thank you for taking the time…? and just have the question
Questions 15, 19… can choose ‘Yes’ and ‘No’… Radio buttons?
Question 16, 17 asks for a ‘Barrier’ and ‘Benefit’.. and then lets you choose multiple
No ‘Previous’ button here
Questions 16, 17, 18… free text field should show after ‘Other’ is selected
Question 20… is not a question so should not have a number… ‘Finish’ button? No ‘Previous’ Button
Intro
Thank you for taking the time to complete this survey. It shouldn’t take longer than <Insert time> to complete. Your input will help us design a better Broker CRM for you.
About you
First, we’d like to know a little bit about you.
How many users in your firm use the Broker CRM?
[number field]
How would you best describe your role when using the Broker CRM? [Select those that apply to you]
Power user - Adapting workspace for the business, working with system settings and using advanced features
Broker - Working with clients, creating cases, gathering fact finds, advising on products
Admin – Adding client data, running reports
I do other tasks in the system
Please describe [free text field]
Cases
We are looking at ways we can improve the Case area of the Broker CRM and would love to know how you currently use it.
Which best describes how you use cases? [Select one]
I use a case to manage my customer(s) and add products that are associated with them
I always create a new case when I create a new product
I don’t need cases, I would prefer to just create a product and assign applicant(s) to it
I don’t understand the term ‘case’ and I don’t know how I should use it
I use the cases differently
Please tell us how you use cases [free text field]
The Case summary page provides a snapshot of key case information (applicants and products). What is the value of Case Summary page for you?
[1-10 scale] 1- I never use it to 10 – its critical to my role
What do you use the Case Summary section for?
[free text field]
If there was one thing you could improve in the Case Summary section, what would it be?
[free text field]
Quote Section
The Quote(s) section contains illustrations from all the products on the case. Is this page useful for you? [Select one]
Yes, I use it all the time
Yes, but only sometimes
No, I only use Illustrations on a Product view
I wasn’t aware such a feature exists
Other [free text field]
If there was one thing you could improve in the Quote section, what would it be?
[free text field]
Timeline Section
The Timeline is a history of all the activity that has happened against the products and applicants within the case. Is this feature useful for you? [Select one]
Yes, I use it all the time
Yes, but only sometimes
No, I look at history/notes in the product view
No, I don’t find it useful
I wasn’t aware such a feature exists
Other [free text field]
If there was one thing you could improve in the Timeline section, what would it be?
[free text field]
Quick Actions
We are considering including a quick actions task bar to the CRM. What would be the top 3 actions you would like to see on the quick actions task bar while working in on a product? [choose 3]
Create case note
Create diary entry
Attach documents & files
Add simple tasks
Change product stage
Export to sourcing
Enter Fact Find
Contact customer (email, phone)
Other actions
Please describe [free text field]
CRM improvements
We are currently improving the case section and fact find. What area of the Broker CRM would you like to see improved next? [Choose one]
Reporting
Dashboard
Customer portal
System settings
Commission
Address book
Business intelligence
Integrations
Other?
Why? What would you like to see work better? (Follow up question)
[free text field]
End of survey
Thank you for taking the time to complete the survey.
We have a few questions on Open Banking. There are only 5 simple questions and shouldn’t take more than x minutes, but they will help us understand how important Open Banking is to you.
Open Banking
Thank you for taking the time to complete the survey.
Are you interested in Open Banking to digitally obtain information about an applicant’s income and expenditure?
Yes
No
(include optional Why question for each option)
What has been your barrier to adopting Open Banking within your firm?
Cost of service.
Lenders still requiring physical bank statements to be provided and not accepting info by Open Banking.
Easier to ask for bank statements than to ask applicant to sign up to Open Banking.
Lack of trust in Open Banking data.
Training burden with advisors and applicants on how to use Open Banking.
Other [free text field]
What benefit do you see Open Banking providing to your firm?
Better understanding of an applicant’s financial position.
Reducing admin in complimenting affordability assessment.
Prevents risk of false information being provided.
Protects my advising process.
Speed in assessing and processing applications.
Being able to discover new advising and product opportunities.
Other [free text field]
What are your biggest challenges when assessing affordability for a client?
The accuracy of their income and expenditures.
The time taken for applicants to provide statements to assess their affordability.
Applicants are guarded about the information they wish to provide to an advisor.
Different lenders having varying requirements.
Other [free text field]
Do you think Open Banking can help meet your Consumer Duty responsibilities?
Yes
No
(include optional Why question for each option)
Thank you
Thank you for taking the time to answer the survey. Your feedback goes a long way to help us understand how you use the CRM so we can improve it. We will look to share the results with you shortly.