- Need to demonstrate value in UX
‘Building for tomorrow without compromising the needs of today’
Importance of inclusive design - everyone is different, context is different
Need to demonstrate value
Need to break down silos - teams need to collaborate, not just design and dev but legal, sales, support, etc
Research and insight helps identify blind spots
Need to align users goals and business goals.
In research, dont ask what they want. We need to understand the jobs to be done.
Not all user insight is correct.
Passion and drive > creating great customer experiences
UX/Research is about understanding the ‘why, its not jumping to the ‘what’ and 'how’
What is the problem/need we are trying to solve
Collaboration in Product Teams