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Actions
- Need to demonstrate value in UX
- Include everyone in the research
- Consider Customer Insight councils - invite all those that have customer touch points.
- How do we share customer insight across the product team and wider group? help create a shared understanding of the why
- Consider introducing a broker Diary study to better understand the jobs to be done
- Agree success product KPIs aligned with business values and goals
- Embed UX designer within Product teams
‘Building for tomorrow without compromising the needs of today’
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What is the problem/need we are trying to solve
Collaboration in Product Teams
Continuous discovery and design collaboration
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Agree success product KPIs aligned with business values and goals